COURSE DESCRIPTION
In this course, students will begin to identify and apply concepts and strategies relating to the contemporary
marketing process. Emphasis will be placed on building knowledge of the basics of Marketing decision-making
in organizations, including topics such as consumer behaviour and market research. Also, students will begin to demonstrate a familiarity with environmental scanning and SWOT analysis processes relating to the environment in which marketing activities take place. Students will be required to submit on-line homework through moodle.